Marketing Today

Events are a powerful promotional strategy that can be utilized to heighten brand awareness, drive traffic, and close deals.

Events can be utilized by a business, company or organization to bring its brand to life with the purpose of demonstrating product- or service- offerings to consumers who are likely to subscribe, purchase, lease, vote, apply, advocate or influence. The goal of a properly planned event is to attract targeted consumers to the desired venue at a particular point in time and funnel them into the sales pipeline.

Event planning is time consuming and many marketers focus most of their time on event ideas that will entertain, excite or educate consumers. Remember, a productive event is one that drives sales. Even the most well executed event that attracts hundreds of visitors is a failure if it does not create consumer activity, or at a minimum, raise awareness among the target consumer group’s opinion leaders and influencers. Therefore, it is imperative that the event attract the right people.

To be successful you have to:
Get your target market’s attention by generating excitement.
Give them a call to action with an attention grabbing offer.
Create a lasting impression to build your brand with effective collateral material.)

Later this month, Kirkwood will publish a booklet, Secrets of Successful Events, that details the top ten secrets to planning successful marketing events. The printed version of the full-color booklet comes with a Budget Calculator that will enable event planners to develop and execute a successful event within the confines of a budget. Readers will also learn ways to offset expenses and generate income with Joint Marketing partnerships.

To reserve a free e-booklet in PDF format or to pre-order a printed full-color booklet with Budget Calculator, send an email to info@kirkwoodgroup.com.