The Crossings at Irving Avenue

82 new townhomes
Royal Oak, MI
Nolan Bros. of Texas

Kirkwood stepped in after 18 months of slow sales to re-launch the project. Re-branded community. Directed all sales and marketing. Sold out remaining 55 units in 9 months. Increased sales rate 85%.

Won SAM Gold Award 2005 for Best Special Promotion.
Won SAM Silver Award 2005 for Best Color Advertisement.