North Sky

New urbanist master planned community with 151 cottages, townhomes, and residences
Ann Arbor, MI
Reinhart-Phoenix Partnership

Kirkwood was North Sky's marketing strategist. Led creative team to develop logo, tagline, identity materials, website; Researched consumer preferences with a focus group, design charette, and two Realtor sessions. Coordinated Ground Breaking Ceremony; Worked with architects to adapt residential products for target consumers; Managed e-mail pre-sales campaign.