The Michigan Ave.

Luxury condominium high-rise with 68 residences
Dearborn, MI
Burton-Katzman

Kirkwood conducted a Lifestyle Analysis and Demographic Survey to identify the three most-probable purchasing groups. Research disclosed that 80% of purchasers would originate from the Dearborn area and that females in the target consumer groups outnumber and outearn males.

Research findings dictated that we adapt their hard loft product to a more female-friendly contemporary design with finished ceilings. Kirkwood created three community concepts and Burton-Katzman chose "The Michigan Ave."